Our story

About us

Biobox, by Goldsfeir Food4Life LLC, is an on-line quality-driven, customer-assured healthy food and wellness solutions provider that has been inspiring the people of the UAE since 2018.

We at biobox UAE believe firmly that a life-style with good, wholesome food including top-quality, fresh produce from sustainable and organic sources is what we all need to live strong, make intelligent choices and help our planet at the same time. By cutting out the high energy requirements of a retail outlet, we not only allow our customers to save money, but we limit the time fresh food is spent in storage thus providing fresher, more delicious choices as well as reducing our carbon footprint - with our quality assurance.

We have been listening - we understand the challenges of living a busy life-style and trying to eat well. It is often difficult for consumers to get to the shops with busy schedules or frustrating to find that shops don’t even have what they want especially when the produce is not fresh or from an organic or sustainable source. Biobox makes it easy - consumers can order on-line and trust in us to hand-select the best products then deliver right to the doorstep at the most convenient time. And we offer memberships to make it even easier! Biobox just turns up each week with what is needed!

From the beginning, it has been our goal to continue to forge new inroads into the ever-evolving field of healthy living. We believe that high-quality, great-tasting and healthy-only products are choices that the consumer is looking for and deserves. We are focused on always expanding this product range and providing assistance and support to mindful consumers.

We work closely with over 50 authentic ecological farms and suppliers from Europe and the Middle East, as close to home as possible, to offer a large and steady range of products. These providers are part of our family as we have built close relationships with those who share the same beliefs in providing health-conscious, top-class products while keeping with our mission of encouraging sustainable environments.

With two branded subsidiaries of Food4Life: biobox and MyHealthyOffice, we aim to offer consumers of the UAE the best in products that help them to live a healthy life-style at home and at work as well as provide education and information that makes a wellness-oriented and natural way of life easy to achieve.

Mission Statement

To be a provider of ethical, high-quality and delicious food choices that contribute to the lasting health and happiness of our consumers.

Our values

Our core values reflect our heritage, culture, and passion for helping our consumers succeed in achieving a healthy life-style:

Integrity: We operate with the highest ethical standards with our consumers, suppliers, and employees.
Service Excellence: We are professional, efficient, and timely. We continuously improve our service and measure our progress.
Food Safety: Food safety is a core value that guides every aspect of our business.
Sustainability: We are committed to being socially, environmentally, and economically sustainable.
Partnerships: We create and value long-term partnerships with our consumers and suppliers, and we are dedicated to their success.
People: Our people make it happen. We work passionately to make sure our family of suppliers, farmers, and employees are happy and excel in their responsibilities as well as deliver results.